llms.txt: what to put in it, what to leave out
Four lines that help answer engines, and four that only look useful — a plain read of a spec that's still being figured out in public.
Playbook
Everything we have filed under Playbook, newest first.
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Robots.txt for AI crawlers: the 2026 checklist
GPTBot, ClaudeBot, PerplexityBot and nine more — who to allow, who to block, and why the default template gets it wrong.
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How to read Search Console like a P&L
Impressions are pipeline, clicks are revenue, position is pricing power. A three-line way to read the report most people only skim.